Transforming an E-Commerce Platform for a Global Manufacturer

A solid online presence in the modern digital environment is a must for every business of all sizes. Many companies, particularly those in manufacturing and large-scale production, depend on an e-commerce system. It offers an opportunity for sales promotion, brand value communication, and product showcases. A well-designed platform enables complex product catalogs, operational simplification, and customer experience enhancement.

This was the case for our client, an international leader in producing explosion-proof switches, CCTV systems, push buttons, and related products. The client required a modern, flexible, and highly scalable e-commerce solution that would guarantee the worldwide availability of products and services, as it had subsidiaries in multiple countries.

Challenges

• Product Catalog Modernization: The catalog had about 15,000 goods with over 1,000 unique properties, and any changes required significant work.
• Improved E-commerce Capability: The business needs e-commerce capabilities included in its current TYPO3 CMS system.
• Data Synchronization: Maintaining current product information required seamless data transmission between the TYPO3 site and an external ERP system.
• Advanced Search: The system needed a strong search engine given its comprehensive certifications, guides, and product documentation.
• Responsive Design: In order to allow users to access the site on a variety of devices, it was necessary to redesign the menu and create a mobile-friendly site.
• Localization and SEO: The business aims to provide worldwide consumers with a localized experience and better search engine visibility.

Solutions

• Automated Data Synchronization: Accurate product information was maintained via custom extensions that enabled smooth, automated data updates between the TYPO3 platform and the external ERP system.
• Advanced Search and Localization: The SOLR search engine was integrated, allowing for rapid and easy access to items and documentation. Customized language settings depending on the user’s region help to localize.
• Enhanced Design and SEO: The site’s search engine rankings were enhanced by an SEO audit, while navigation was improved through a website redesign that included a streamlined mobile interface.

Provided Value

To meet the client’s needs, Agiliway implemented a tailored e-commerce solution using Aimeos on their TYPO3 CMS, offering multi-store support for different regions, multilingual capabilities, and high-performance processing. Using the new TYPO3 e-commerce solution, the client was able to optimize operations, enhance the user experience, and improve service quality. Agiliway helped the customer upgrade their digital infrastructure by changing their e-commerce platform, therefore enabling continuous development and efficiency.

Are you looking for ways to boost your company’s web presence? Reach out to Agiliway today to receive customized solutions that optimize operations and bolster growth.

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