Advanced Solution for a Food and Beverage Manufacturer

Gaining recognition and growing your customer base is rather impossible today without a well-thought-out online presence strategy. In addition, brands worldwide are using modern technology to systemize and improve their internal operations and simplify the communication process between them and their target customers.

In the article, we share our experience in helping our clients advance their existing TYPO3-based system and solving multiple challenges that occurred during the project implementation.

About the Solution for a Food and Beverage Manufacturer

The Agiliway team partnered with the client, a subsidiary company of one of the world’s leading baby food manufacturers, who was looking to enhance their technological infrastructure.

Given the complexity of these tasks, the client needed a development team with extensive experience in Typo3, and the Agiliway team was contacted to work on the project.

Among the major tasks entrusted to the team were:

• 1. Upgrade of Typo3: The primary objective was to upgrade the existing version of Typo3 to leverage its latest features and improvements.
• 2. Integration with Bitrix24: Integration with Bitrix24 was required by the clients to improve their internal processes and collaboration.
• 3. Product Tasting Section: A dedicated section was required to display the client’s new products and bestsellers for customer tasting, aiming to boost customer engagement and satisfaction.

Suggested Solutions

The Agiliway development team approached each challenge with precision, delivering the following solutions:

• Typo3 Upgrade: As per the client’s requirements, the development team successfully upgraded the existing system to the newer version of Typo3. This upgrade not only improved the system’s functionality but also enhanced performance metrics such as faster page loading and better user experience. Additionally, the upgraded version ensured heightened security and simplified the technical support process.
• Integration with Bitrix24: Integration with Bitrix24 facilitated efficient communication, task management, and document sharing across the organization. This integration made workflow processes smoother and more productive.
• Creation of Landing Pages: Several landing pages were developed to align with the client’s marketing campaigns and product launches. Constant updates ensure that the content remains relevant, leading to higher engagement and conversion rates.

Value for the Client

The successful implementation of the project requirements brought significant benefits to our client. Firstly, improved system performance led to enhanced operations across various departments. Secondly, integration with Bitrix24 helped to improve the communication and collaboration process. Thirdly, the introduction of the product tasting section and new landing pages contributed to increased customer engagement and brand visibility. As this is an ongoing project, new features are constantly discussed to be further added.

Additionally, the benefits of adopting advanced technological solutions extend beyond individual businesses to the food industry in general. Through digital transformation, companies in the food industry can turn to leaders in an increasingly crowded market. Those who leverage innovative technologies to enhance their online presence and facilitate operations are better positioned to meet evolving consumer demands and, therefore, outperform their competitors.

Advanced software solutions also allow food manufacturers to implement multiple food safety and traceability measures, ensuring the quality and integrity of their products. This is particularly important in the baby food sector, where consumer trust and confidence are vital.

And, finally, technologies can help food companies optimize production processes, reduce waste, and minimize environmental impact. Adoption of such practices and use of data-driven insights helps businesses achieve greater efficiency and resource conservation.

The client and the development team established a strong technological ecosystem, resulting in multiple benefits for the business and the food industry. With ongoing discussions for further enhancements, the journey towards digital excellence continues, reinforcing the brand’s position as a leader in the global baby food industry while contributing to the advancement of the food industry.

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